Nowadays, online training courses are becoming a popular way to market products or services.If you sell fashion accessories, could you create a video course on make up tips?Do you sell fitness equipment, could you create an eBook on weight loss?
In this article, we will discuss how you can create an online course and distribute it free or sell it for marketing purposes.
These type of online courses should include informative presentations on a particular niche product. These courses will be sent to the members from time to time to achieve the purpose of marketing.If you need to learn internet marketing you can enroll in an online course to get the skills you need so you can than create and sell your own online courses.
Create an online course
Create a free course that provides value and distribute it online on social media and ask people for their comments. As you get comments you’ll see what questions come up and you can create a follow up version with more details for people to buy.
First thing you should include in your online course are some informative articles highly related to your business and written in such tempting maner thet the customers will at least read it every time they receive one.
If you are a business owner you can sell these courses to make profits, but if you intend to make good profits, then you should deliver these courses for free.
Second thing that you should keep in mind is the topic of the course.For instance you are promoting a website and want to sell running shoes.The online course and topics should include some keywords such as preventing injuries, marathons, racing events, running for fun, increasing speed, etc.
The topic plays an important role as it attracts the possible clients to read your article and buy the product.
Third thing that you should consider is the mailing list. It is recommended that you do not ever buy a mailing list online. There are some reasons why you should never do this.
Two main reasons are: half of the list is full with inactive email addresses and the person who will receive your mail may not be interested in your product or service and mark it as spam.
The best way is to create a downloadable link and so the interested people can easily download your online course. On the other hand you can create a squeeze page on your website and just require the name and email address.
This way whenever someone visits your website and need additional information have the option to register to your mailing list with a valid email address. You will be building a list of valid email addresses.
Check the content of the online course.Your course should be written in a professional and tempting way. You can also hire a writer to do this task , because the course that you send to your potential clients should be informative, precise and clear.
Ask for feedback.When people start to take your courses and buy your material, they will inevitably have some feedback so this will be very helpful when launching other marketing campaigns in future.
Selling Video Courses Online
A few tips to keep in mind when creating a video course that you plan on selling:
Target your audience
Make sure you are able to connect with your target audience. If you are creating a series of chess videos, you should probably have a website or blog about chess. Make sure you know how to find your audience on forums and other blogs as well.
Create compelling content
Create a video course that no one else has created, or at least not as well as you can. The length should probably be at least 10 minutes long. If people can find the same information on a free site such as YouTube or other video sites, they probably won’t pay you for your course.
Package your course well
Use the important keywords in your niche. Use basic SEO principles when you write your title and description. You want to get organic traffic too, not just the people you specifically target.
Engage with our audience
Build relationships with your customers. Answer their questions. When your audience knows there’s a person behind the video, they are more likely to purchase – and more likely to purchase again.
Have fun! — If you sound like you love what you’re doing, your viewers will enjoy learning from you. You may make that first sale, but repeat customers are what will really fuel your online business.